SimpleLogin
Anonymous email aliases that forward mail, hide your inbox, and let you reply as the alias.
Tagline
One alias per site. Kill spam.
Open-source email aliases for every signup you make.
Hide your inbox, reply as the alias.
Stop inbox correlation with self-hosted aliases.
Category-defining: the open-source email alias layer for every address you hand out.
The product is not a temporary email tool; it is a permanent aliasing system with forwarding, reply support, custom domains, and self-hosting. That combination is distinct enough to own the email-alias category rather than compete as a generic privacy app.
Alternative-to: the privacy-first replacement for using your real inbox, plus-addressing, and disposable email sites.
The page explicitly attacks Gmail plus addressing and temp mail as inferior because they leak your real address, break replies, and fail on some sites. This makes a strong comparison narrative against the default hacks users already know.
Pain-killer: stop inbox spam and account correlation by turning every signup into a disposable identity you control.
The strongest user value is operational: one alias per site, instant forwarding, one-click disable, and reply-from-alias. That directly addresses spam, phishing exposure, and the inability to trace which site leaked an address.
Primary user
Privacy-conscious individual using their personal email across dozens of sites
ICP #1
Privacy-focused individual who signs up for newsletters, shopping accounts, and services weekly
Pain
Their main inbox is constantly polluted by marketing email, and once one site leaks their address, every other vendor can correlate it
Why this solves
SimpleLogin gives them a unique alias per site, so they can shut off any alias instantly, stop spam at the source, and break cross-site email tracking
ICP #2
Security engineer or infosec-conscious software engineer at a large company
Pain
They need to register on services, test tools, and handle throwaway vendor access without exposing their corporate or personal address
Why this solves
The browser extensions, mobile apps, reply-from-alias flow, and open-source/self-hostable stack make it easy to operationalize anonymous email without trusting a black box
ICP #3
Indie founder or freelancer running a business on a custom domain
Pain
They want role-based addresses like support@, hi@, and contact@ without paying for Google Workspace or maintaining a separate email hosting setup
Why this solves
SimpleLogin’s custom domain and catch-all support turns a domain into a lightweight email layer, letting them create and route business aliases fast
Strengths
- +The page is packed with proof points: 1,000,000+ happy users, press logos, and named testimonials from recognizable privacy voices.
- +It explains the core workflow very clearly in three steps: alias, forward, reply/send from alias.
- +It credibly differentiates on open source, self-hosting, custom domains, and PGP instead of vague privacy claims.
Weaknesses
- −The page is overloaded with feature density and repeats the same privacy message multiple times, which blurs the primary conversion path.
- −The pricing story is vague on the landing page; "generous pricing" and "infinite forwards/sends" do not tell users what they actually pay.
- −The audience is split between consumers, developers, and business users, so the page never fully commits to one dominant buyer.
- −The hero copy is generic relative to the depth of the product; it says what it is, but not why SimpleLogin is better than Apple, Proton, or Firefox Relay in one brutal sentence.
- −Several sections read like a documentation dump, which is useful for existing users but too much for first-time visitors.
Fix these
- Rewrite the hero around the sharpest use case: "One alias per site. One click to kill spam. Reply without exposing your real inbox."
- Create separate entry points for personal privacy users, developers, and custom-domain/business users so the message matches the buyer.
- Add a simple pricing block above the fold or near the hero with plan names, limits, and the most important paid benefits.
- Replace some feature paragraphs with a comparison table against Firefox Relay, Apple Hide My Email, and Proton Pass so the differentiation is undeniable.
- Add a trust section that explains exactly where mail is stored, how forwarding works, and what open source/self-hosting means in plain English.
Drop-in replacement copy
Headline
One alias per site. Hide your inbox.
Forward mail, reply privately, kill spam instantly.
Stop inbox correlation
Give every site a different email identity so one leak does not connect your accounts. When an alias starts getting spammed, turn it off and move on.
Reply without exposing yourself
Incoming mail forwards to your inbox, but replies go out through the alias. The sender never sees your personal address.
Use your own domain
Turn support@, hi@, contact@, or any other role-based address into a lightweight email layer. Catch-all support keeps setup simple.
Open source and self-hostable
Inspect the server and client code, or run the stack yourself if you want full control. Add PGP, 2FA, and browser extensions when you need them.
FAQ
How is this different from Gmail plus-addressing?
Plus-addressing still reveals your base email and does not give you a separate identity per site. SimpleLogin creates a distinct alias that can be disabled independently.
Will I still receive mail in my inbox?
Yes. Messages are forwarded to the inbox you already use, so you keep your normal workflow while hiding your real address.
Can I reply from the alias?
Yes. Replies go through the alias so the sender never sees your personal email address.
Do I need to trust a black box?
No. The server, client, and self-hosting options are open source, and you can inspect how forwarding works. PGP and 2FA are available if you want more control.
Is this useful for a business domain?
Yes. If you have a custom domain, you can use catch-all aliases and role-based addresses without building a full email hosting setup.
Your real email is leaking everywhere. SimpleLogin gives you a unique alias for every site, newsletter, and signup. Forward mail to your inbox. Reply as the alias. Kill one alias when a site starts spamming you.
Gmail plus-addressing still exposes you. SimpleLogin gives every site a separate email identity, so one leak doesn't connect your entire life. Open source. Self-hostable. Built for people who actually care about privacy.
We shipped the boring privacy tool people use every day. Not a burn-after-reading inbox. Not a gimmick. Just aliases, forwarding, reply-from-alias, custom domains, and a clean way to stop spam at the source.
1 million users hate inbox spam. That’s the product. One alias per service. One click to disable the leaky one. Privacy wins when the workflow is easier than doing nothing.
Every newsletter knows your real inbox. Every store knows your real inbox. Every SaaS trial knows your real inbox. SimpleLogin breaks that chain with aliases you can kill instantly.
One leaked address can ruin everything. Not because spam is annoying. Because it lets vendors correlate you across sites. Use a different alias for every signup and stop handing out your identity.
Create an alias in 3 seconds. 1. Generate alias 2. Receive forwarded mail 3. Reply from the alias That’s the whole loop. Privacy tools should disappear into the background.
Reply without exposing your inbox. The sender sees the alias. You keep your real address private. This is what email should have done from day one.
Privacy people already use this. Open source. Browser extensions. Mobile apps. Self-hosting. If you want a black-box relay, there are plenty. If you want control, this is the one.
If you run a custom domain, this gets even better. support@, hi@, contact@, whatever@ Turn your domain into a clean email layer without building email infrastructure from scratch.
Angle: privacy-first replacement for real inbox sharing
Most people have one email address and give it to everyone. That’s the problem. Every signup becomes a tracking point. Every leak becomes a permanent identity link. Every newsletter becomes inbox pollution. SimpleLogin fixes the boring part of privacy: the email address itself. Use a unique alias for every site. Forward mail to your inbox. Reply from the alias. Kill the alias when it starts getting abused. That’s the whole product, and that’s why it works. It’s open source, supports custom domains, and you can self-host it if you don’t want to trust a black box. Privacy is not a dashboard. It’s a habit.
Angle: developer and security operator angle
If you work in security or engineering, you already know the pattern: - vendor trials - test accounts - newsletters - one-off signups - personal accounts you wish were not personal anymore Using your real inbox for all of that is lazy infrastructure. SimpleLogin gives you a simple email layer in front of your inbox. Aliases per service. Forwarding to your real mailbox. Reply-from-alias when you need to respond. Browser extensions, mobile apps, PGP, 2FA, and self-hosting if you care about control. This is one of those products that looks small until you actually use it for a week. Then you realize how much email was doing damage in the background.
Angle: custom domain and business workflow
A custom domain should not mean another email hosting project. If you run a small business, freelance, or just want clean separation, aliases are enough for a lot of what people use email for. support@ hi@ contact@ press@ hello@ With SimpleLogin, your domain becomes a flexible alias layer instead of a mail server headache. You can route, reply, and shut down addresses individually. That matters when you want separation without adding operational noise. The best tools reduce work. They don’t create another admin panel you have to babysit.
No visuals for this kit yet.
Tagline
Email aliases that hide your real inbox
Description
Create unique aliases for every signup, forward mail to your inbox, and reply without exposing your real email. Open source, self-hostable, and built for people who want control over inbox spam and identity leakage.
Maker's first comment
I built SimpleLogin because I got tired of handing out my real email everywhere and then spending time cleaning up the mess later. The pattern was always the same: one signup, one leak, and suddenly my inbox became a tracking surface I didn’t control. SimpleLogin is the tool I wanted for myself. It lets me create a unique alias per site, forward mail to my real inbox, and reply without exposing my personal address. If an alias starts getting spammed, I kill it and move on. The parts I care most about are the ones that make privacy usable in real life: browser extensions, mobile apps, custom domains, and the option to self-host. I’d love feedback from people who have tried other alias products and from anyone who cares about where the trust boundary should sit.
Pinned maker comment
I’d love feedback on the clarity of the first-time experience, the pricing presentation, and how well the product explains the trust model versus other alias tools.
Meta
Your real email is the product
Hypothesis: privacy-conscious users will sign up when they realize every newsletter and store is building a profile around their real inbox. SimpleLogin gives each site a unique alias, forwards mail to you, and lets you reply without exposing your address.
Google Search
email alias for every signup
Hypothesis: people searching for email privacy already want a better alternative to plus addressing and disposable inboxes. SimpleLogin lets you create unlimited aliases, reply from them, and use custom domains or self-hosting if you want control.
Reddit Promoted
Stop giving websites your real inbox
Hypothesis: indie hackers, privacy nerds, and power users will click when the copy speaks directly to inbox spam and account correlation. SimpleLogin creates a unique alias per site, forwards mail, and lets you shut off any alias instantly.
Subreddits
r/SideProject
Show the simplest workflow: alias, forward, reply, kill spam.
Rules: Share what you built, include screenshots, avoid hard selling, engage in comments.
r/indiehackers
Use case for founders/freelancers with custom domains and role-based emails.
Rules: Must be founder-relevant, no blatant promotion, tell the story and lessons.
r/microsaas
Self-hostable open-source infra story with a practical privacy angle.
Rules: Keep it builder-focused, show product details, ask for feedback.
r/privacy
Privacy-first email aliasing as a concrete anti-tracking tool.
Rules: Avoid spammy marketing language, be transparent about product ownership.
r/EntrepreneurRideAlong
How a custom domain alias layer saves time for solopreneurs.
Rules: Story-driven posts perform best, no overt sales pitch, be useful.
Communities
Post a real teardown of why email aliasing beats disposable inboxes for founders, then reply to every thread with specifics.
Launch only when you have a crisp technical angle: open source, self-hosting, PGP, and a precise trust model.
Share a technical post about reverse-alias routing, forwarding, and the open-source stack. Keep it factual and short.
Cold outreach template
Hey {firstName}, saw you were talking about email privacy / inbox cleanup / custom domains. I built SimpleLogin so you can use one alias per signup, forward mail, and reply without exposing your real address. If you want, I can send you a quick setup flow for your exact use case.
Product Hunt timing
Launch Tuesday or Wednesday at 12:01 AM Pacific, then stay active for the first 8 hours. That window gives you a full day of momentum while the team can answer comments fast and keep the listing alive with real discussion.
Indie Hackers post ideas
- 01I stopped giving out my real email. Here’s the alias system I use now.
- 02Why email aliases beat disposable inboxes for founders and freelancers
- 03What I learned building an open-source email privacy layer
Competitor alternatives
Current tone of voice
Privacy-first, slightly activist, and technically confident; it uses lines like "You wouldn't trust a black box to handle your emails, would you?" and "Privacy for the masses."
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